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Most buyers use the internet in their search for a home, so you need to be sure that your property is found and promoted quickly and easily. It is therefore important that your agent subscribes to the most effective property portals because this is how buyers are directed to your property. A recent survey by home.co.uk of 14,660 estate agencies reported that 7% of agents don’t use any portals at all, and just over 20% only use just one portal – mostly Rightmove. Yet further analysis shows that the agents that advertise most widely have by far the lowest typical time-on-market figures. Hence...

The Energy Performance Certificate (EPC) legislation was introduced into the lettings sector in October 2008 and as part of the lettings process, landlords are required to make an EPC available to any prospective tenant. An EPC is a certificate issued by an authorised Home Energy Assessor, which is valid for ten years. The certificate is illustrated by two graphs that highlight the energy efficiency and environmental impact of the building in question. These are very similar to the graphs found on a new fridge or car. Rated from A-G, where A is the most efficient and G the least efficient,...

It would not be unreasonable to assume that as a property comes on the market, the instructed estate agent will post the property details on various property portals and wait for the enquiries to roll in. However, this approach is somewhat simplistic! We take a much more strategic and proactive approach to handling new buyer enquiries. There is a fallacy surrounding adverts in that many people think that a property sells as a direct result of the publication of its corresponding advertisement. This is simply not true in most cases. In fact, the overwhelming majority of buyers who enquire...

Recent research concurs with our own view that most buyers buy on instinct, typically viewing their eventual home no more than twice before making a decision to buy. Buying a property certainly appears to be a decision of the heart over the head. In other words, the “I’ll know it when I see it” approach turns out to be quite reliable. Despite the detail offered about their property by sellers when they instruct us to market their home, buyers actually register their preferences with a very broad brush indeed. They seldom, if ever, ask what type of boiler is at the property, or if there is a...

Selling your property is easy. Just advertise it on line and wait for the buyers to flock to your door!! If only! Sadly, too many estate agents rely on this approach, which inevitably results in disappointment. Indeed, in some respects finding the buyer is the easy bit. But, when you think about it, there is far more to moving than simply finding a buyer. At the refreshingly different estate agency Homefinders , we believe in helping you move, and this means going far beyond the service offered by most estate agents. It all starts with the amount of time, commitment and personal...

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