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One could argue that the more offices an agent has, the more exposure your property will enjoy. But would you really benefit if your agent has a branch in Newcastle-Upon-Tyne, Cardiff and Southampton as well as London? Highly unlikely! Don’t be impressed by the sheer size of an agency – the only buyers that matter to you are those who may be interested in buying your property and no-one else’s.
However, we find that one of our most effective “secret weapons” is the fact that we cover three adjacent areas each from its own dedicated but interconnected branch.
The way the offices work together...
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Our research has shown that buyers overwhelmingly prefer floorplans on property details in addition to the usual description and written dimensions. There are several good reasons behind this preference, which is why we always feature floorplans on our particulars:
Firstly, where several properties are competing for a buyer’s attention, the particulars that include a floorplan always make an immediate impression. The layout of a property is a major consideration when choosing a new home, and cannot adequately be described by words and room sizes alone. It is the relationship between the rooms...
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There was a day when a slight shift in the bank base rate or change in stamp duty could have a profound effect on property market sentiment. Yet the Bank of England’s continuing consensus to maintain interest rates at their lowest rate ever recorded is possibly the strongest signal to date that the British property market is actually driven increasingly by factors other than such things. The general economy, employment targets and global issues have now largely replaced house prices as a driving force in the interest rate balancing act.
Until recently, most of us ignored the fundamentals...
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It seems amazing to us that almost anyone can open up an estate agency and commence trading without any training, qualifications, proof of minimum standards, or certificate of competency.
The sale of your property is far too important to entrust to just anybody. Those who claim to work on your behalf may simply be out to claim the commission from a lacklustre sale which might have happened without their involvement, where there is no accountability, commitment or care. Their objective might only be to secure a sale at any price, as long as they can claim a commission. One has to ask...
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In the current market it is more important than ever to ensure that your property is a highly saleable proposition, rather than one that makes another house look good by comparison.
Of course, there are several basics that should be in place. The price needs to be as attractive as the décor, and you should aim to be flexible on things like fixtures, viewing times and completion dates. You need to be with a pro-active estate agency – not just one who simply lists your house and then waits for the market to deliver a buyer to your door.
But there are other things that you can do, which have a...
